Larasati, and B. B. Purmono. “The Influence of Content Marketing, Online Customer Reviews, and Ratings on Purchase Intention through Brand Image As a Mediating Variable”. JEMBA: Journal of Economics, Management, Business and Accounting, vol. 1, no. 3, Nov. 2023, pp. 1-24, doi:10.54783/jemba.v1i3.15.