The Representation of Korean Women's Beauty in K-Natural White Brightening Body Wash Self-care Ads on Television Media

(Roland Barthes' Semiotic Analysis)

Authors

  • Dinda Ayu Sekaranti Esa Unggul University
  • R.A. Loretta Kartikasari Esa Unggul University

DOI:

https://doi.org/10.54783/jemba.v1i1.1

Keywords:

Technical Competence, Managerial Competence, Communication Competence, Social

Abstract

The Financial Services Authority or “Otoritas Jasa Keuangan, (OJK)” was formed with the aim that all activities in the financial services sector: are organized regularly, fairly, transparently and accountably, are able to realize a financial system that grows in a sustainable and stable manner, and is able to protect the interests of consumers and the public. The duties, functions, and authorities of the OJK are very heavy and complex because they are related to regulation and supervision in the field of financial services. The implementation of OJK's duties, functions, and authorities in regulating and supervising the financial services sector needs to be supported by the availability of OJK employees who have competence in accordance with developments in the financial services sector. The competence of OJK employees must include a combination of skills, knowledge, and attitudes, namely: Technical Competence or technical competence, Managerial Competence or managerial competence, Interpersonal Competence or Social/Communication Competence. The method in this writing uses a literature study, by examining: books, scientific journals, laws and regulations, online materials, and other sources.

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Published

2023-02-21

How to Cite

Sekaranti, D. A., & Kartikasari, R. L. (2023). The Representation of Korean Women’s Beauty in K-Natural White Brightening Body Wash Self-care Ads on Television Media: (Roland Barthes’ Semiotic Analysis). JEMBA: Journal of Economics, Management, Business and Accounting, 1(1), 1–17. https://doi.org/10.54783/jemba.v1i1.1